Blogging: Counterpoint

“Produce content that your audience wants to read.”

(Common advice for bloggers)

“Produce content that feels meaningful or important to you. You won’t resonate with everyone, but your tribe will love your work. In other words, Be Yourself, don’t contort yourself to be what you think other people want you to be.”

(Better advice)

Who embodies the latter advice (in my opinion)?

  • PewDiePie (probably the world’s most famous YouTuber)
  • Flume (musical genius)

Can you think of other people who do this, and are also hugely successful?



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